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From Guanxi to Global Marketing: What I Learned in China
By Katie Essner This is a two-part blog reflecting on a trip to Shanghai, Xi’an and Beijing, China, with St. Bonaventure’s integrated marketing communications and business administration graduate...
View ArticleFrom Guanxi to Global Marketing: What I Learned in China, Part Two
By Katie Essner This is a two-part blog reflecting on a trip to Shanghai, Xi’an and Beijing, China, with St. Bonaventure’s integrated marketing communications and business administration graduate...
View Article